Project Winner

For those who have yet to imbibe bubble tea, the beverage is described as a tea-flavoured milkshake or smoothie. A trendy item for years in Asia, its market has grown in North America with the increase in Asian migration.
Tea Shop 168, with over 30 locations in Canada and the U.S., wanted a fresh image to distinguish its franchise from its many competitors. Dialogue 38 obliged by designing diverse applications for a mall kiosk and sit-down destinations in Toronto and Mississauga.

Each variant suits its context: hip and vibrant for downtown Toronto, calmer for prevailingly suburban Mississauga, and playful and interactive for the mall kiosk. Yet each shares a distinctive retro, Swinging Sixties identity, characterized by rounded rectangular forms evoking the futuristic, youth-oriented fashions of French couturier André Courrèges.

Alsop: This is fun. A return to the Sixties.
Daoust: I’m drawn to the detailing of the wood. I like the way they concealed the lighting sources in the Toronto branch.
Schleeh: I love the sculptural quality.