Bedo, Square One Shopping Centre, Mississauga, Ont.
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Specialty retailer Bedo, already established at Mississauga’s Square One Shopping Centre, took the opportunity of moving into new space there to create a more urban and contemporary décor that better approximates the spirit of Bedo’s European-influenced merchandise. Since the relocated store opened, year-over-year sales doubled.
The store was de-cluttered by reducing the number of products on offer. The linear quality of the space was emphasized by the rows of track lighting running from the front to back of the store. This feature not only brings focus to the merchandise, but also draws the eye to the oversized Bedo graphics applied to the rear wall and behind the cash wrap. The predominant neutral colour palette – black and white – also focuses attention on the colourful merchandise.
Instead of fighting the base-building wall pilasters, the designers used
state-of-the-art millwork technology to create rounded MDF panels
to cover them. A few years ago, such a treatment would have been cost-prohibitive.
Taylor: How did they get the floor to be so white and monolithic? The floor
and ceiling just float in space and glow.
Levitt: This is an example of a mid-market client investing in good design.
Chalmers: I’m impressed by the restraint of the branding, even with all that merchandise.
Rock: The ceiling looks so disciplined.
