TABLE OF CONTENTS Nov 2012 - 0 comments

So simple

In praise of Punkt.

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By: Michael Totzke

I consider myself part of the Punkt. movement. I first fell for the international design company at the January 2011 edition of Maison & Objet in Paris, with the introduction of its very first product, 

DP 01. I became a true convert at the September 2012 edition of Maison & Objet, with the introduction of its third product, ES 01. I applauded, from afar, the introduction of product number two, AC 01, during the April 2011 edition of I Saloni in Milan.

To translate: DP = DECT analog phone; ES = extension socket; AC = alarm clock. And the 01? That stands for the Switzerland-based company’s design philosophy of “one device, one function.”

Founded in 2008 by Petter Neby, Punkt. works with an in-house team of professionals and the world’s leading engineering firms. On board as art director is famed British industrial designer Jasper Morrison, who designed both DP 01 and AC 01; ES 01 was created by young, Barcelona-based Columbian designer George Moanack under Morrison’s direction.

Punkt.’s core values are “function, design and simplicity.” Further: “As companies add increasing numbers of features to their products, we went back to basics. What do people really need? Products built to do a job, and do that job well.”

To wit: DP 01 is made for one thing and one thing only – to make and receive phone calls; AC 01 wakes you up in the morning; ES 01 provides a convergence for all your cables and plugs (no matter what country you live in). All work straight out of the box: no instructions necessary. All feature impeccably clean lines and sharp visual concepts. All are iconic.

Punkt. is also a deeply ethical concern. It’s committed to defending human rights in all aspects of its business; selecting suppliers with a proven environmental track record; and ensuring its products are built to last in a world of overproduction of rapidly obsolete consumer goods. In 2011, it launched its first charity campaign, Punkt. for Japan: Still Time to Help (100 per cent of the profits from the sale of a limited-edition AC 01, designed by Morrison to represent the Japanese flag, go to Habitat for Humanity for reconstruction work in Japan).

It’s simple, really. What’s not to like?  cI


ES 01
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ES 01
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ES 01
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AC 01
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DP 01
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