Porsche + Poggenpohl (February 01, 2008)

Convinced that an increasing number of men are displaying an interest in “kitchens and cuisine,” masterful German companies Porsche Design Group and Poggenpohl came together two years ago to create a kitchen for the modern male. “Our studio already had long-standing experience in designing kitchen and home appliances, as well as furniture,” says Roland Heiler, managing director of the Porsche Design Studio in Zell am See, Austria. “In Poggenpohl, we have found a partner capable of implementing our idea of what a modern kitchen should look like.” The result – with the enigmatic moniker P’7340 – is as slick, sleek and sexy as a Porsche (the car that started it all for the company).

Profiles of different sizes constitute the basic framework of the new kitchen. Within these frames – made of aluminum, a favourite Porsche Design material – customers can position cabinet elements any way they like. Glass embellishes the front surfaces or fills the frames; worktops are crafted from satin-finished glass or black granite. Two wood varieties available for the front surface design provide a contrast. All cabinets can be opened and closed with a touch.

In addition to multifunctional lighting systems harmoniously integrated into the overall concept, the kitchen also boasts a hightech audio-video system.

German kitchen appliances maker Miele & Cie will be the exclusive supplier of all fitted electric appliances – from ovens and steam cookers to dishwasher – made to match the materials used in the kitchen.

This spring, P’7340 will be on display as a show kitchen and sold in Poggenpohl studios around the world; it will be available in North America this summer.