Electrolux invites Canadian students to enter global competition

Electrolux, one of the world’s leading producers of household appliances, has announced the launch of its eighth annual Design Lab competition: The 2nd Space Age. The challenge will seek creative solutions to use space more effectively to help reduce global impact.

Electrolux is once again inviting Canadian undergraduate and graduate industrial design students from post-secondary institutions across the country to compete for a paid internship and prize money, by submitting ideas for thoughtfully designed home appliances that consider shrinking domestic spaces. Entries should consider how people will prepare and store food, wash clothes and do dishes in the homes of 2050, when 74 per cent of the global population are predicted to live in an urban environment.


Students will compete for a grand prize of €5,000 EUR (approx $7,100 CDN) and a six-month internship at one of Electrolux’s global design centers. The second prize is 3,000 (approx $4,250) and third prize is 2,000 (approx $2,800).


Now in its eighth year, Electrolux Design Lab offers the designers of tomorrow an opportunity to test themselves and gain valuable insight in to the world of commercial product design,” said Henrik Otto, Senior Vice-President of Global Design at Electrolux. “This year, we’re looking for concepts that consider the way we use domestic space. The ideas need to be green, adaptive to time and space and allow for individualization.”


View the Design Lab 2010 in Otto’s Call for Entries video on YouTube: Electrolux Design Lab 2010: The 2nd Space Age.


Eight finalists will be invited to present their entries to a jury of expert designers at the final event in London, England in September. A distinguished international jury will evaluate entries based on their intuitive design, innovation and consumer insight.


Entry deadline is Saturday, May 1, 2010. Students are invited to register online at http://www.electroluxdesignlab.com/the-2010-competition/registration/.


About Electrolux Design Lab:        

Thousands of industrial design students have participated in the annual Electrolux Design Lab competition, which culminates in a different city every year at an international press event. The competition is judged by an international jury based on intuitive design, innovation and consumer insight. The theme for the 2009 Electrolux Design Lab was “Designs for the next 90 years,” celebrating the 90th anniversary of Electrolux. Competing undergraduate and graduate students were challenged to create thoughtfully designed home appliances that will shape how people prepare and store food, wash clothes, and do dishes over the next nine decades. Last year, there were more than 900 entries from across the globe.