Beaulieu Canada, Canada’s largest carpet manufacturer and flooring distributor, recently presented JoAnne La Pointe Braun, director of CURE Foundation, with a check for $25,000. The donation was made just one year after the start of Beaulieu Canada’s partnership with CURE. The foundation was established in 1996 and supports breast cancer research, education and equipment.
The donation was raised from sales of Beaulieu Canada’s new laminate flooring product line, called Esperanza, which is Spanish for “hope.” Created with Beaulieu Canada’s mandate of environmental responsibility and support of women’s health issues in mind, Esperanza laminate flooring was launched last year. Esperanza was manufactured with a pink underlay so customers would know that a percentage of sales from their purchase of the product would contribute to the CURE Foundation and breast cancer research.
During last year’s Tour for the Cure, Beaulieu Canada brought displays of its new product line, including the Esperanza products, to its retailer’s doorsteps. The Tour for the Cure was a month-long, 18 city, cross-Canada tour to raise awareness of Beaulieu Canada’s new products and its partnership with the CURE Foundation by going directly to its customers.
Beaulieu Canada continues its partnership with the CURE Foundation this year. A percentage of sales from new laminate skus and residential carpet skus, also manufactured with the pink integrated cushion underlay for customer awareness, will support Beaulieu Canada’s commitment.
Beaulieu Canada is the largest carpet manufacturer in Canada. For more than 50 years, the company has shipped carpets to its clients across Canada, the US and the rest of the world. To complement its core manufacturing operations, the company imports and distributes a wide range of flooring products such as laminate, hardwood, resilient and area rugs for both residential and commercial applications. Beaulieu Canada operates three manufacturing facilities in Quebec as well as distribution centers in Farnham, Quebec and Calgary, Alberta. It also has satellite sales offices in Montreal, Toronto and Calgary. Beaulieu Canada is a privately owned company.