The Birth of Mapei Korea
Mapei Group has recently completed the acquisition of all activities regarding adhesives and products for the building industry carried out by Henkel in South Korea under the Ceresit and Thomsit trademarks.
The acquisition has been made through a new company, Mapei Korea, that now has head offices in Seoul and a production facility in Chungcheongbuk-do, 100 Km from Seoul, the 58th plant of Mapei Group.
Mapei Korea will keep on producing under the trademark Ceresit and Thomsit products for a maximum of 3 years, that will be immediately joined by the wide products range of Mapei.
Through this acquisition, Mapei intends to strongly increase its presence in South Korea, one of the most technologically advanced countries on the global scene, and create a production base for the North Pacific zone. This expansion falls within the framework of an investment programme for more than €200 million in the Asia-Pacific region (including Oceania) which Mapei recently deliberated, and which will be managed by the regional headquarters in Singapore, under the guidance of Marcel Smit, responsible for that geographical area.
Mapei continues its growth trend, which was not interrupted even during the recent global crisis, to confirm its winning strategy of specialisation, internationalisation and high commitment to research and development, with the aim of obtaining world leadership, already achieved in certain sectors.