The Power Plant will reopen to the public on March 10 with a day-long celebration. The Toronto galley will unveil a new visual identity and improved visitor services, including a new lobby, website and new exhibitions. Festivities begin at noon, when Members of The Power Plant will be the first to enjoy an exclusive first viewing of the new space.
From 6 to 10 p.m., the gallery will be open to the public for a celebration of The Power Plant – refreshed.
The Power Plant – Refresh is the name the gallery has given to a project that aims to increase public access. It will strengthen the gallery’s identity as a leading contemporary art venue, enhance outreach efforts and increase accessibility to gallery communities onsite and online.
As part of this special celebration, The Power Plant launches three new exhibitions: Thomas Hirschhorn: Das Auge (The Eye); Iñigo Manglano-Ovalle: Phantom Truck + Always After; and To What Earth Does This Sweet Cold Belong?
Power Plant director Gregory Burke has the reopening in sight: “The space is looking fantastic. Construction is almost complete, and I look forward to the party when we will enjoy sharing this exciting project with the world. Bruce Kuwabara and Taewook Eum, of Kuwabara Payne McKenna Blumberg Architects, have set a benchmark with the redesign of the gallery’s lobby space, and Hahn Studio and Monnet Design have worked tirelessly on the redesign of the gallery’s visual identity and translated it beautifully across all spaces and communications.”
The Power Plant – Refresh responds to the needs of the gallery’s many communities. With an expansion and upgrade of the lobby, it will provide better visitor services onsite with enhanced retail services and more space to accommodate groups and programs. The new word mark and graphic identity better reflect the current mandate of The Power Plant, an organization on the leading edge of contemporary art. A major upgrade of the gallery’s website with ecentricarts inc. will showcase this new identity and allow for a more dynamic presentation of gallery programs and events, increase access to that information for all users, and provide a platform for web-specific projects.
Over the years, The Power Plant has strengthened its reputation as a leading international centre for contemporary art. Renowned for its global vision and special commitment to ground-breaking contemporary Canadian art, it is supported as essential to the cultural infrastructure of the City of Toronto and the country at large. The Power Plant – Refresh is an important project made possible by major grants from The Ontario Trillium Foundation and from Canada Cultural Spaces Fund through the Department of Canadian Heritage. Additional support has been provided by Harbourfront Centre and the many corporate and individual supporters of The Power Plant.