Kohler Canada has taken its entire Canadian catalogue to the App Store. Targeting designers, industry professionals and imaginative homeowners, the CDNCatalog app allows users to explore the complete Kohler Canada catalogue of over 27,000 products.
As the next step in Kohler’s innovative marketing arsenal, already well known for pushing the boundaries of traditional thought through its advertising and marketing campaigns, CDNCatalog embodies the company’s rich history of style, technique and design.
“Intended to mirror the aesthetic of the Kohler Canada website, CDNCatalog for iPhone and iPod touch provides images, videos, product specifications, installation guides, pricing and locations in a useful and convenient manner,” says Donna Church, Manager of Marketing & Communications for Kohler Canada. “With a large following of industry professionals in Canada, we wanted to make it easier for them to work with clients who do not have access to showrooms or who are constantly on the go.”
The application focuses on Bath and Kitchen products that are available in Canada and is available for free for the iPhone and iPod touch, where users can search or browse beautiful set shots, watch informative and instructional videos, review product specifications and pricing, and locate registered KOHLER showrooms and large retailers through GPS location or postal code. Additionally, with the ability to email product links and information to clients or tweet directly from the application, designers and industry professionals have the ability to consult with clients and colleagues from anywhere and at anytime.