Going to the office at IDS13
National Bank has created an experience showcasing global innovative offices in a contemporary designed space at the Interior Design Show 2013 (IDS13). In partnership with curator Trend Hunter and designer Jentry Chin, the bank will display 23 of the most innovative offices from around the world based on the concept inspired spaces lead to inspired work. Titled WORK.SPACE and thematically in line with IDS’s concept space “How Do You Work?” the booth explores the environments corporate offices designed to motivate and evoke creativity.
Commissioned by National Bank as the gallery curator, Trend Hunter will provide IDS visitors with an insider’s look at thought-provoking headquarters around the world in a digital gallery. WORK.SPACE features spaces such as Corus Entertainment, Google, Microsoft, Saatchi and Saatchi, and Lego.
“National Bank is thrilled to be back at the Interior Design Show, and this year as a presenting sponsor,” said Lesly Tayles, VP Personal Banking CWA, National Bank. “As a supporter of the design community, we wanted to highlight likeminded organizations who have taken an inventive approach to the spaces we spend so much of our time in.”
Focusing on high design, National Bank sought out design visionary Jentry Chin, IDS12’s creative consultant for the entire show, to create an intriguing booth inspired by the exhibited offices. Chin brings certain elements of the curated office spaces to life in the IDS13 booth with help from sponsors Neinkamper, Klaus, Interface and Studio B and with furniture by iconic brands like Tom Dixon, Vitra, and Thonet.
National Bank is no stranger to innovation; it recently rolled out the red carpet for its customers with a new 10,000 square foot flagship branch in Toronto that rethinks conventional banking with a more personalized approach. The futuristic space incorporates state-of-the-art technology, a lounge with fireplace, tea and coffee bar, free Wi-Fi community zone, large digital information screens and modern meeting spaces.