An ideal combo: Lovegrove & Vondom

Ross Lovegrove – the Welsh-born industrial designer known for his orgainic-inspired creations – has designed a new furniture collection for Vondom. It will be shown at i Saloni in Milan from Apr. 9 to14.

Says Lovegrove, “The Biophilia Collection explores the a new design language that forms a dialogue between time, form and space, combining the pioneering organic design of Sagrada Famila by Antonio Gaudi, Vondom’s expertise in advanced roto-moulded technology and my studio’s ongoing research into the transference of digital process into contemporary design.”

This enrichment process places its origin at a time when discovery of nature , its wonder and the resulting diversity of forms beginning with Art Nouveaux , an enduringly beautiful and sensual movement in art that brought the organic world brought inanimate objects to life through the fluid organic minds of designers , artists , photographers and architects alike,” Lovegrove continues.

“Taken out of craft and into the 21st-century progressive domain of polymerization and industry, Biophilia acknowledges this lineage but pushes the boundaries between material structure and form into a new modern territory as yet unseen, parametrically conceived and diametrically opposed to modernism in its expression.”

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