Office Specialty, the leader in workspace storage solutions, launched a new brand and website at NeoCon 2013 to celebrate their 125th anniversary. The company was founded in 1888 in Rochester, New York, quickly developing a reputation for reliable, high-quality filing and storage products.
The contemporary look of the new brand is designed to appeal to the new generation of designers and communicate Office Specialty’s commitment to developing high-quality storage solutions is just as relevant today as it was 125 years ago.
NEW WEBSITE
The new Office Specialty website (officespecialty.com) demonstrates the design freedom offered by the company’s wide range of options and finishes. “We offer the broadest options in the industry, making it easy for designers to customize solutions that work both aesthetically and functionally,” says Tim Baxter, VP, Product Marketing.
Recognizing that today’s workers store more than paper files, Office Specialty’s new website features a section that asks designers and users “What Do You Store?” – inspiring them to plan for storage. “Our goal is to remind everyone of the important role storage plays in creating uncluttered workspaces,” says Baxter. “Whether a designer chooses from one of our many preconfigured options or uses our Build Up program to design a custom cabinet, Office Specialty provides solutions for what people really store in their workplace – with the flexibility to adapt for what they’ll store tomorrow.”
CONTEST
To celebrate its 125th anniversary, Office Specialty has launched a contest called “What Do You Store?” with a prize of $5,000 and a custom-designed pedestal. Designers can enter at whatdoyoustore.com by sharing a photo of what they store – on their desk, in pedestals, in shared office storage cabinets or wherever they store stuff in their office. Contest closes Sept. 30, 2013.
ABOUT OFFICE SPECIALTY
Office Specialty is the leader in workspace storage and filing solutions. For 125 years, it has designed and manufactured products with storage efficiency, functional flexibility, design versatility and enduring value.