Scavolini comes to Miami
Miami is the latest stop along the Scavolini Store project in the United States. Sept. 26 saw the official opening of the very first Scavolini Store in Florida.
Situated right next to the Miracle Mile, in the exclusive Coral Gables district, the new Scavolini Store Miami is a prestigious space that develops over a surface area of more than 300 square metres, dedicated entirely to Made in Italy product of Italy’s leading kitchen brand since 1984 and, as from last year, also a lead player in the bathrooms industry.
The new sales outlet presents the brand’s latest offerings, such as the Diesel Social Kitchen and Tetrix (design by Michael Young), together with a complete overview of the Scavolini Bathrooms collections. The area devoted to sample door finishes has proven to be particularly useful in choosing the ideal kitchen.
Guiding the new sales outlet is Group 2006, a company that for years has been specialized in the development of interior design projects for private homes and important residential complexes, with a highly professional staff all boasting major experience in the industry.
Numerous services are on offer, including an attentive 3-D computerized design service, measuring-up, transport, assembly, disposal of old goods and after-sales assistance, all completely free of charge. Disabled access is another plus point of the new store.
A perfect example of the careful distribution policy, Scavolini stores are an important strategic lever and the expression of a company desire that firmly believes in the quality of the buying experience as an essential part of conveying the brand’s value to the consumer.
The project, which was launched in 2006, today numbers 80 stores in Italy and 60 abroad.
All Scavolini stores – like the other brand sales outlets – stand out for the highly qualified, professional staff. The company trains its sales staff personally, since 1994 promoting the multi-year project “Growing together,” a cycle of workshops reserved for retailers, which has enjoyed great success over the years, now in 2013 reaching its 16th edition. The Scavolini store operation is part of a broader distribution strategy that the company is committed to on the global market, with significant and constant investments to consolidate its distribution network, with more than 1,000 POS in Italy, 150 in Europe, 50 in Russia and the Eastern Republics, 30 in North America, 15 in Central and South America, and the same again in Asia and Oceania.
ALL ABOUT SCAVOLINI
Scavolini was founded in Pesaro in 1961 thanks to the enterprise of brothers Valter and Elvino Scavolini. In just a few years, the small artisan company specializing in kitchen production developed into one of the most important Italian industrial companies. In 1984, Scavolini becomes the industry’s market leader for Italy, a position which it continues to hold to this day. The company expands considerably in a short time and nowadays boasts an industrial plant That houses 550 employees. Today – with the Scavolini and Scavolini Bathrooms brands – the market is offered complete solutions for the kitchen, living area and bathroom. Scavolini is, in fact, no longer merely “Italy’s favourite kitchen,” but a “great world” that places the main home furnishing areas right at the heart of its core business.
For more info, visit scavolini.us