Colour & light
Who understands the importance of a correct perception of colour better then the Pantone brand? Which makes the company’s selection of HD Retina – the new Martini LED technology – to light the new Pantone Universe concept store in Milan particularly significant.
Deriving from a revolutionary high-definition spectrum, HD Retina provides the ideal technical solution to perfectly saturate the incredible range of Pantone product colours and, at the same time, impeccably balance the background white.
The study of colour and expression of creativity through colour matches are, in fact, the very heart of the Pantone system, which has introduced a new, universal code by which to identify, communicate and match colours.
The colour spectrum is seen and interpreted differently by each individual and this is the fundamental idea that led to the creation of the standardised colour book, the Pantone Matching System, a real point of reference for all graphic arts professionals.
The route is not very different from that which brought about the creation of HD Retina: hence the perfect match of Pantone colours and the most advanced, innovative Martini technology.