Preview of Moroso’s Salone Internazionale del Mobile-bound products

Moroso has been working in close collaboration with some of the world’s most talented designers to produce luxury sofas and seating since 1952. Today the company is headed by the second generation of the Moroso family – Roberto, the CEO, and Patrizia, the art director – and is an example of how a small Italian artisan-owner company has evolved since it was run until the 1990s by Agostino Moroso. The company has always been open to new ideas, from its origins in postwar Italy where there was a culture of “doing things and doing them well,” Moroso has been farsighted, daring and certain of the advantage of combining craftsmanship and tailoring with industrial processing techniques to create unique products and by drawing on the worlds of industrial design, contemporary art and fashion.

Recently, Moroso sent out some new products we’ll see at this year’s Milan Furniture Fair (a.k.a. Salone Internazionale del Mobile di Milano).

The new sofa by Tord Boontje, called the 22nd Floor Sofa, was designed for minimalist, metropolitan apartments. It has a frame of aluminium panels that gives it a lightweight and elegant aesthetic. The collection also includes a table (Somewhere Table) with base in bolted steel, as if part of the structure of an industrial building. In contrast the top is available in marble, glass, wood or printed Corian.

Two young Italian designers, Daniele Bortotto and Giorgia Zanellato, developed the Acqua Alta silk weaves design project carried out with Rubelli last year. Inspired by the sedimentations of the walls corroded by the water of Venice, they have created a collection of living-area suites called Serenissima. A solid, straight-line frame, reminiscent of the platforms used in the city of canals during the high tide, provides the support for upholstery in silk that is soft and light like a drape. The visual effect is that of being able to rest against a wall in Venice, sitting comfortably to watch the sunset over the lagoon.

Another new entry is the collection produced together with Diesel Living. It includes Sister Ray Sofa, a sofa with chaise longue, composed of a slim-shaped shell with extra-large cushions as the finishing touch. A play on forms with a vintage inspiration is thus brought up to date by the contemporary materials and by the proportions. The double stitching is a clear reference to the world of denim.

For more information about the company, visit http://www.moroso.it/ 

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