Sweden’s Henzel Studio announces its 20I4 catalogue of contemporary art rugs by founder and creative director Calle Henzel
Marking 15 years of operation, Henzel Studio is honoured to announce the release of the 2014 catalogue of contemporary art rugs by Calle Henzel, the studio’s founder and creative director.
Established in 1999 in Gothenberg, Sweden, Henzel Studio has as of recently established itself as the leading brand for collaborations with some of the most prominent contemporary artists of our time, including Helmut Lang, Marilyn Minter, Jack Pierson, Anselm Reyle and Richard Prince. Both author and producer of his designs, Henzel Studio has elevated the implementation of art into the media at hand.
While remaining at the forefront of design, Henzel Studio’s foundation and raison d’être lies in the artisanal production of local communities in Nepal that dates back thousands of years.
Through a 12-step handmade process, Henzel Studio’s rugs are unique works of art. Each piece is hand-knotted with 150 knots per square inch, and takes up to seven months to produce.
The organic and artistic process of Calle Henzel has been the driving force in the development of Henzel Studio’s designs. He has over the years in an uncompromised fashion challenged the traditional conventions of subject matter, shape, finishings and special treatments as a result of painstaking research that includes vintage treatments, intricate surface compositions and even natural erosion – methodologies that further blur the distinction between art and design.
In May 2014, Henzel Studio launched Henzel Studio Collaborations, an unprecedented and ongoing collection of art rugs designed in collaboration with some of the most influential artists of our time, including Assume Vivid Astro Focus, Scott Campbell, Leo Gabin, Robert Knoke, Helmut Lang, Linder, Marilyn Minter, Anselm Reyle. Jack Pierson, Richard Prince, Juergen Teller and Mickalene Thomas. Fall 2014 will mark the debut of Henzel Studio Heritage, a collection of art rugs designed in close collaboration with artists’ foundations, starting with Tom of Finland Foundation.
Henzel Studio is located in Gothenburg on the southwest coast of Sweden – an area rich in textile design and manufacturing history. Ethical and environmentally friendly production practices are fundamental to Henzel Studio’s quality standards and integral to the company’s future development. The New Zealand and Himalayan wools used are two of the purest and most natural fibres in the world, and by naturea a biodegradable resource. The material is exclusively dyes with ecological pigments from Switzerland. All Studio Henzel rugs are certified by Goodweave, an independent organization that upholds rug manufacturing facilities to stringent criteria as it pertains to labour conditions.
DIAMOND DUST / NORDIC RAW A collection based on scientific experiments exposing rugs to the harsh Swedish environment, resulting in design characteristics attributed to erosion; free-from shapes, irregular surfaces, and raw and distressed finishes. Designs by Calle Henzel. Hand knotted. 150 knots. Customization applicable to all designs.
SOLID FROZEN CUT A restrained collection based on DIAMOND DUST / NORDIC RAW’s erosion based free-form shapes with lustrous monochrome body and accent fringes. Designs by Calle Henzel. Hand knotted. 100 knots. Customization applicable to all designs.
SESSION NO.3 Multimedia-based collection featuring original works by Calle Henzel. Includes a vast range of expressive paintings and collages that signal youth culture iconography, abstract expressionism and colour compositions reminiscent of paintings by Mark Rothko. Designs by Calle Henzel. Hand tufted. Customization applicable to all designs.
ULTRA SIMPLICITY A luxurious collection where the monochrome designs allow for the natural wool and silk fibres to organically define the surface’s distinct characteristics as a result of the artisanal production processes. Designs by Calle Henzel. Hand tufted. 150 knots. Customization applicable to all designs.
REBOOT Collection featuring designs that recreate antique carpets. Ancient tradtiional patterns have been revised and reduced, re-contextualizing the design attributes through freefrom shapes and colour compositions. Designs by Calle Henzel. Hand knotted. 150 knots. Customization applicable to all designs.
HENZEL STUDIO COLLABORATIONS VOLUME #1:Unprecedented collection of fine art rugs designed in collaboration with leading contemporary artists that include assume vivid astro focus, Scott Campbell, Leo Gabin, Robert Knoke, Helmut Lang, Linder, Marilyn Minter, Anselm Reyle. Jack Pierson, Richard Prince, Juergen Teller and Mickalene Thomas. Hand knotted. 150 knots. Customization applicable to all designs.
ALL ABOUT CALLE HENZEL
Born in Växjö, Sweden. Lives and works in Gothenburg, Sweden and Milan, Italy Calle. Henzel is a multimedia artist. His paintings, collages and photomontages have as a result of early textile experimentation been translated into a vast series of rug designs. He has over the years cultivated an independent standing and autodidact business model that has allowed him uncompromised artistic freedom.
For more info, visit http://byhenzel.com/ Seid