Introducing Dsignedby, an innovative brand from Serbia

Dsignedby is an exciting, innovative brand from Serbia bringing advanced technology into the home by way of sleek, stylish product design.

The signature mark of Dsignedby is to take a classic item of furniture and elevate it to the next level by updating not only its look, but also its very core DNA. At the hand of head designer Irena Kilibarda, the classic chandelier becomes a striking centrepiece illuminated by OLED tiles – the first of its kind using this technology – and a simple table becomes a feat of smooth lines and strong material, transformed by a mesmerising futuristic glow shimmering beneath the surface.


Serbian designer Irena Kilibarda believes that design can and should always be both functional and beautiful. For her, the two factors should never have to be mutually exclusive. With this mantra in mind, she founded her own product and interior design cabinet Dsignedby In 2008 with the help of her sister Iva and has been pursuing the realisation of this ethos ever since.

Specializing in highly advanced LED and OLED technology, Dsignedby produces original pieces of statement furniture and products. Coming from a background of architectural design, Kilibarda has mastered the art of combining simplicity with classic influences before adding final high-tech touches on her out of the ordinary designs.

Trained at the Architectural Faculty of Belgrade University, Kilibarda shares her time between her native Serbia, as well as Paris, Hong Kong, Milan and a number of other major metropolis’ visiting retailers, participating in major design exhibitions and tradeshows, and gathering inspiration for future designs.

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