Famed London department store Harrods launches the new Porsche Design P’9983 smartphone from BlackBerry

In London, Harrods today launched the new Porsche Design P’9983 smartphone from BlackBerry. The luxury P’9983 smartphone combines the unique stylish design of the iconic and timeless Porsche Design brand with the fluid and effortless productivity experience of BlackBerry 10 technology. The P’9983 will be available from Porsche Design stores, select carriers and retailers around the world by the beginning of October. From Sept. 25 to Oct. 2, the P’9983 will be available exclusively at the Porsche Design shop-in-shop at the world famous Harrods department store in London.

Marking the third smartphone collaboration between BlackBerry and Porsche Design, the device integrates premium quality materials such as sapphire glass for the camera lens, forged stainless steel for the Porsche Design floating logo and chassis, and a special glass-weave technology for the back door. Furthermore, Porsche Design has collaborated with BlackBerry for the first QWERTY version with BlackBerry 10 with specially crafted glass-like keys with the durability of rigid synthetic material, and a special 3D effect with silver font characters.

“The Porsche Design P’9983 smartphone from BlackBerry makes a statement about its owner’s impeccable taste and drive for achievement and success, as well as discernment in making the right choices with products that help them stay on top,” says Juergen Gessler, CEO of Porsche Design Group. “Yet again, the collaboration with BlackBerry has led to a product that blends style and functionality to provide a true luxury experience.”

Says Stewart Mancey, head of Technology at Harrods, “Harrods is delighted to be working with Porsche Design and BlackBerry to exclusively launch the P’9983 in Europe. The Harrods Technology department seeks to deliver innovation and the highest quality technology to our customers and the new Porsche Design P’9983 smartphone from BlackBerry delivers this in abundance.”

The P’9983 smartphone also offers exclusive aftermarket accessories, including handcrafted leather backdoors made from fine Italian leather; they are available in Yellow, Blue Green, Dark Brown, Pomegranate, Paloma Grey, Salsa, Blue and Orange, so you can choose a look to express your individuality.