With Natural Curiosities, David Rockwell partners with Shaw Hospitality Group a second time

Life under a magnifying glass conveys a new sense of place with Natural Curiosities, a carpet collection by renowned architect David Rockwell and Shaw Hospitality Group. Like Layered Luxe, the first collaboration between Rockwell and Shaw Hospitality Group, Natural Curiosities further explores elements found in nature.

With this collection, Rockwell drew inspiration from cabinets of wonder from the 19th and 20th century, where rich arrays of exotic and colourful specimens were on vivid display. These elements intrigued and inspired in a variety of different patterns; some patterns explore the effect of light and shadow on natural surfaces, while others reflect a more textural and abstract approach.

“Birds and butterflies drew us into the world of the curious,” says Rockwell, president of Rockwell Group. “We playfully interpreted these designs in different scales, patterns and exotic colour palettes to bring a high-end residential look to hospitality environments.”

The 27 field, corridor and rug patterns in this collection work in harmony to visually interpret the intricacies in the natural world around us. The design approach captures a micro view of our world, making the ordinary truly extraordinary.

Natural Curiosities is a design catalyst that translates into various manufacturing technologies. Dye-injected print, tufted and CYP (computerized yarn placement) offer high-quality plush aesthetics to accommodate hospitality projects for guest rooms and public spaces.


Rockwell Group is an award-winning, cross-disciplinary 150-person architecture and design firm specializing in cultural, hospitality, retail, product and set design. Based in New York, with satellite offices in Madrid and Shanghai, the firm crafts a unique narrative and an immersive environment for each project. Projects include W Hotels (New York, Paris, Singapore, and Vieques); Andaz Maui at Wailea; Shinola (New York); Travelle at the Langham, Chicago; the Elinor Bunin Munroe Film Center at Lincoln Center; The Cosmopolitan of Las Vegas; Maialino at the Gramercy Park Hotel; Nobu restaurants and hotels worldwide; product collaborations with Jim Thompson, Maya Romanoff and The Rug Company; set design for Broadway’s “Lucky Guy,” “Kinky Boots” and “Hairspray”; and the Imagination Playground initiative.


At Shaw Hospitality Group, we’re taking one giant step forward with new collections that do anything but tread lightly: inspiring pattern, vivid color and a sustainability story that stands out from all the rest. Shaw Hospitality Group delivers new and innovative flooring designs to the hospitality industry worldwide while offering the widest selection of flooring solutions for hotels, ageless living, entertainment and retail. Expansive product offerings include standard and custom carpets for guest rooms and public areas, as well as hard surface, modular carpet tile and cushion. A brand of Shaw Industries, Shaw Hospitality Group was named Best of Competition and Best Flooring at Hospitality Design Expo 2013 for its Be Bold collection.

For more info, visit http://www.shawhospitalitygroup.com/