Everyone handles the same task differently and focusses on different features – personal preferences, organizational culture and location are only some of the influencing factors when creating workspaces. That is why spaces look so different even though the nature of the task might be quite similar. The Haworth 2014 Orgatec booth (Hall 9 booth B50) explores these influences through the craft of space-making. Orgatec 2014 runs through Sat., Oct. 25.
Designed by Patricia Urquiola, the space expresses clients’ requirement for versatility in design and product features, as well as colours and fabrics. Haworth’s spacemaking also creates versatile and multifunctional office landscapes that demonstrate the quality and intelligence of its products.
The Haworth booth houses a Hub and a Cappellini Café. The Hub will host speakers from The Helen Hamlyn Centre for Design at the Royal College of Arts, Fraunhofer IAO, HCU Hamburg, Gingco, Philips Lighting, Z_punkt, IF5 and EGE carpets. Haworth staff will also present the new European sustainability standard, third place initiatives and future changes to the office landscape. Furniture in the booth includes Openest, Window Seat and Harbor Work Lounge. New products for the European market are YourPlace by brodbeck design and Dynamo by Simon Desanta.
The Cappellini Café, located within the Haworth booth, is an elegant space highlighted by notable products such as Basket, Wanders’ Tulip, Dalia, Hi Pad, Tate, Juli 09 and Ribbon. Cappellini is part of the Poltrona Frau Group, which was officially acquired by Haworth in June 2014. The collaboration between Haworth and Cappellini at Orgatec showcases an outstanding collection of products and design innovations that address the new ways people are working and living. Combined, the companies address the many facets of office, home, and third space environments – including hospitality, public spaces, and transportation.
ALL ABOUT HAWORTH
Globally, Haworth improves workplaces with award-winning furniture, interior architecture and technology solutions to help customers achieve business goals and transform culture as well as support collaboration and innovation. Research + design drive a deep understanding of agile workplace needs and are at the center of the company’s strategy. Haworth is committed to protecting and restoring the environment, creating economic value as well as supporting and strengthening its communities. Founded in 1948, Haworth remains family-owned and privately-held and serves markets in more than 120 countries through a global network of 600 dealers. The company had net sales of US $1.41 billion in 2013.
For more info, visit haworth.com
