AB Concept designs glam W Bejing Chang’an Hotel

The W hotel in Beijing is located on Chang’an Avenue and is mainland China’s second W hotel. Hghly anticipated, it exudes a distinctive metropolitan vibe and focusses on cutting-edge design, fashion  and music, whilst importantly staying in keeping with the imposing grandeur of Beijing’s past.

The W Beijing Chang’an Hotel offers guests a rich medley of experiences that capture Beijing’s dynastic history, along with its international flavors. AB Concept’s principal inspiration when creating the hotel was “Tian Yuan Di Fang,” a Chinese philosophical tenet that defines heaven as round, and the earth as square. As a result, the Living Room lounge features an imperial ceiling in round and square patterns along the wall, lending a sense of regality to the space. The hotel also sports multiple hues, innovative installations, bold lighting and dynamic textures – each dramatically transitioning from one to another.

W Beijing Chang’an consists of 349 stylish and spacious guestrooms and suites that follow the hotel’s design narrative, combining modern and traditional elements, including superlative views of historic monuments and playful Ming-styled vase cushions.

For stylish events and meetings, the hotel offers nearly 1,500 square metres of versatile space, including The Great Room of 518 square metres with a ceiling height of 7 metres. The Away Spa offers a unique beehive sensation, where guests can enjoy exceptional spa experiences featuring honey-based treatments, among other rejuvenating regimens. In addition, Yen, the hotel’s Chinese restaurant, displays local history in full force, complementing Beijing’s culinary heritage.


Since launching in 1999, AB Concept has earned a reputation as the design firm of choice for the world’s leading hoteliers, luxury developers and premium restaurant operators. Led by co-founders Ed Ng and Terence Ngan, AB Concept’s designs are underpinned by the core fundamentals of architectural precision and a bespoke approach to interior detailing. Uniquely positioned as a luxury atelier, AB Concept comprises an international team of over 80 specialists from the fields of decorative and architectural design. AB Concept oversees every design aspect of a project, creating consistent, cohesive and wholly integrated environments. Mastering these dual disciplines, AB Concept has built a reputation for attracting a variety of clients and diverse projects.

For more information, visit http://www.abconcept.net/a/en-us/home