Bulthaup Toronto and MADE jointly present “Simulacra” exhibition by Christina Zeidler
The latest exhibition at Bulthaup Toronto is Christina Zeidler’s “Simulacra” – an on-going exploration of the poetic possibilities of the simulated image to evoke emotion. The photographic elements of the installation create a false deep-woods environment through the use of high fidelity nature photography. This technique quotes photographic nature wallpaper, a cliché of tacky design and simulated experiences.
“Simulacra” plays with the familiarity of this cliché, elevating the materials with the use of technologically advanced materials (large-format, high-fidelity images), which are the materials of industrial advertising but which are used to play the most basic “trick” of perception: suggesting nature in a constructed environment. The exhibition seeks to expose the interplay between materials and printed image by using the potential of technology to push our perception of reality.
ABOUT CHRISTINA ZEIDLER
Christina Zeidler is a Toronto-based artist with gallery installation and works in film projects. She was named one of Toronto’s 10 best filmmakers by Cameron Bailey, artistic director of TIFF. Zeidler is one-half of the Euro-electronica-pop-diva sensation “ina unt ina” and part of the newly formed band “Mintz.” She was one of the founding curators of CUTMR, was a feature designer at IIDEX 2012, shows her design work at MADE, and has a feature film in development. She is also president and developer of the Gladstone Hotel in Toronto, with 37 artist designed hotel rooms, and took a community-based approach to the redevelopment of the building and business.
THE NITTY GRITTY
“Simulacra” runs at Bulthaup Toronto through December. The opening reception is Wed., Oct. 29, 6 to 8 p.m. Bulthaup Toronto is located at 280 King St. E., Suite 100.