Iconic French brand Baccarat will illuminate Rodeo Drive in Beverly Hills for the holiday season
World-renowned French luxury lifestyle brand Baccarat, in partnership with Gearys Beverly Hills, will illuminate Rodeo Drive for the holiday season in celebration of its 250th anniversary and the centennial anniversary of the City of Beverly Hills. Baccarat will line the median of the famed thoroughfare with its iconic chandeliers for the first time since 2008.
A lighting ceremony will take place on Nov. 23, which will be attended by Beverly Hills Mayor Lili Bosse and Baccarat Global CEO Daniela Riccardi. The 16-chandelier display, with a total estimated value of approximately $1 million, will light up the 200, 300 and 400 blocks of Rodeo Drive during the busy holiday shopping season.
Says Riccardi, “Over the last two and a half centuries, Baccarat has been synonymous with the French “art de vivre,” and we are very excited to be celebrating our 250th anniversary in Beverly Hills this November. We take pride in striking just the right balance between heritage and modernity, and thus it is a fitting honor to yet again have the opportunity to light up Rodeo Drive with our extraordinary chandeliers.”
Adds Thomas J. Blumenthal, president-CEO, Gearys Beverly Hills, “Gearys is thrilled to be sponsoring the return of the Baccarat chandeliers this holiday season to commemorate the centennial of the city of Beverly Hills and Baccarat’s 250th.”
Baccarat has always been a catalyst for celebration, and a special lighting ceremony is scheduled for Sun., Nov. 23 at 6 p.m. to “flip the switch” that will light up Rodeo Drive for the holidays. The event will be open to the public, taking place on the 300 block of Rodeo Drive near the intersection of Dayton Way and Brighton Way. The ceremony is sponsored by the City of Beverly Hills and the Rodeo Drive Committee.
Says Mark Tronstein, president of the Rodeo Drive Committee, “Rodeo Drive’s classic holiday decor celebrates the season with artistry and style. This elegant installation creates a festive atmosphere for the Beverly Hills community and all of Rodeo Drive’s visitors during the holiday season.”
Adds Mayor Bosse, “As Beverly Hills commemorates its centennial year, we are once again partnering with Baccarat to make our ceremony a truly spectacular night. We invite the entire community to join us for an enchanting lighting ceremony to celebrate the holidays and these two major milestones.”
Baccarat is celebrating its anniversary around the world, including the breathtaking Parisian installation at the Grandes Galeries at the Petit Palais, which runs through Jan. 4, 2015.
Since its creation in 1764, Baccarat has been synonymous with luxury, creating unforgettable moments of enjoyment and pleasure. Legendary in vision and experience, its tenacity and artistic vision has now survived 250 years of war, revolution and changing tastes, without compromising its integrity. It comes as no surprise that these luxurious pieces have been favorites among kings, popes, maharajas and presidents.
ALL ABOUT BACCARAT
Baccarat (Paris, Euronext, BCRA) is a French luxury brand internationally renowned as a leader in high-end and exclusive crystal products. Since its foundation in 1764, the company, whose artisanal manufacture is based in Baccarat in the Lorraine region of Eastern France, has been synonymous with a unique savoir-faire and has come to symbolize an inimitable French “art de vivre.” For 250 years, the brand has inspired leading designers from across the world. Ranging from iconic lighting to unique tableware and decorative objects, fine jewelry and tailor-made flacons, the brand’s products and tradition of excellence are widely distributed around the globe.
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ALL ABOUT RODEO DRIVE
Rodeo Drive, internationally recognized as the intersection of fashion and entertainment, is a unique destination for both Southern California residents as well as visitors from around the globe. The more than 100 distinguished retailers all help create an unparalleled atmosphere only found on the three blocks of this famed street.
ALL ABOUT GEARYS
Located in the heart of Beverly Hills, Gearys has been a West Coast tradition for over 85 years for those seeking luxury and service. Gearys has gathered the finest in luxury brands from around the world including a full range of tabletop items, silver, crystal, china and linens, as well as, some of the biggest and brightest names in watches and fine jewelry.