The power of the sneaker: design/architecture star Jean Nouvel designs the new Ruco Line flagship store in Rome

Ruco Line exports its designer sneakers – which epitomize Italian Fashion Style throughout the world. Continuing his relationship with the brand, Jean Nouvel has designed its new flagship store in Rome.

Since designing the Ruco Line collection “Pure” and the multi-bag “Vrac,” presented in 2013 and 2014, respectively, the well-known French architect has also designed the project for the brand’s new store in via del Babuino, in the very centre of the capital’s elegant, luxury shopping area.

The concept of the flagship store in Rome reflects the essential, elemental, linear designs, which represent the bedrock of Jean Nouvel’s creative philosophy. The underlying idea is to reveal the unusual characteristics of the building, which accommodates the sales point, by highlighting its distinctive features and ensuring they are preserved.

Nouvel’s work alternates steel and plasterboard to emphasize and magnify the spaces and create the perfect scenario for the footwear. The models are displayed within picture frames to appear the true protagonists of the space, enhanced individually by the lighting effects and the pure white floor and walls, as though in an art gallery.

On Nov. 27, the flagship store will extend its opening hours to host a cocktail party event and share a special evening with friends and customers in the heart of Rome.

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