SICO launches new Muse paint

In response to the growing trend of vibrant home décor, SICOpaint has launched SicoMuse, a paint-and-primer-in-one product that features Touch Resist Technology that gives colour surfaces richness and depth while providing maximum resistance to scratches, marks and stains.

With the tagline “Inspired by the grandeur of your ideas,” the product was introduced to meet increasing consumer demand for high-quality, long-lasting colour-infused paint. “Bolder colours are more in vogue than ever in home décor – even neutrals are more colourful than in the past,” she said. “This is a clear indication that people are becoming comfortable expressing themselves with colour in their homes, and we’ve delivered a product that enables their creativity to come alive in the most beautiful way,” said Mylène Gévry, marketing manager for Sico paint, a brand of PPG Architectural Coatings.

Gévry pointed to technology, such as animated computer screens and digital art-infused consumer goods lining store shelves, as the reason people are gravitating toward colour. “As well, from photo-rich social networks to trendy pastimes like digital scrapbooking, consumers are getting used to letting their personalities shine through and it’s spilling over into home decor choices,” she said.