In recent years, ERCO has moved from conventional lighting to LED technology. This radical reorientation affected all areas of business – from development to production and assembly through to marketing and sales.
Several prestigious design awards presented to the company in Lüdenscheid now confirm that ERCO has moved in the right direction with a complete and consistent change of perspective.
Four 2014 London Design Awards and four awards by the German Designer Club, DDC, went to ERCO for excellence in product design, innovative technology and its 2014 brand campaign.
In addition, three LED luminaires received the Good Design Award, the oldest and most prestigious awards program organized worldwide, presented by The Chicago Athaeneum Museum.
The awards demonstrate that ERCO, the Light Factory, has now positioned itself successfully for the digital age by focussing on optoelectronics in all areas of its business.
ERCO as a result underlines once more its international vanguard role in driving forward the development of pioneering innovations in the area of architectural lighting.
COVETED WORLDWIDE: THE GOOD DESIGN AWARD
Since 1960, the Chicago Athenaeum Museum of Architecture and Design has presented the Good Design Awards for the most innovative and cutting-edge industrial, product, and graphic designs produced around the world. The oldest design program worldwide was founded by the former MoMA curator, Edgar Kaufmann, Jr. It is a special honour for ERCO to be among this year’s winners with three products: the Parscan, Lightscan and Skim luminaires each garnered a coveted award. All award winners are published in a book and will be exhibited at the The Chicago Athaeneum Museum.
FOURFOLD SUCCESS AT THE 2014 LONDON DESIGN AWARD
This year, ERCO received as many as four London Design Awards. The international design100 platform regularly recognizes products and projects of excellence and innovative achievements in the world of design. The gold award went to the Parscan LED spotlight, which impressed with its minimalist shape and high power output. Parscan directs the focus precisely making it ideal for use in museums and shops. The London Design Award in silver was presented for the Lightscan projector, a highly effective lighting tool for outdoor applications, and to the Skim recessed luminaire, an efficient office downlight specially developed for very shallow recess depths. ERCO’s brand campaign “Inspiration is found wherever you look for it,” which was implemented in collaboration with creative productions agency Kaspar + Fröscher, also stood out to claim silver. The award winners are decided by the design100 advisory panel, an expert panel and the public. The presentation ceremony took place in London on Dec. 9, 2014.
ERCO CAMPAIGN WINS GOOD DESIGN COMPETITION
ERCO collected as many as four awards at the annual “Good Design” competition organized by the German Designer Club, DDC. On 28 Nov., 2014, ERCO managing director Tim Henrik Maack was joined in accepting the awards at the ceremony by marketing manager David Kuntzsch and by the head of ERCO’s design team, Henk Kosche. The gold award in the “Products” category went to the outdoor luminaire Lightscan, the economic downlight Skim was awarded bronze. In the “Photo/Film” category, ERCO’s brand campaign “Inspiration is found wherever you look for it” stood out to claim silver. In addition to the regular competition, the DDC also awards the distinction “Company of the Year” to companies that cultivate a long-term design strategy and high design quality. This year, the jury awarded ERCO the Grand Prix as “Company of the Year.” The DDC, which is celebrating its 25th anniversary this year, is an initiative which has set itself the goal of awarding sophisticated and pioneering design excellence. To this end, the DDC set up an interdisciplinary platform with focus on networked and integrated communication throughout all design disciplines and media. An overview of recent developments in the design scene features in a bilingual DDC yearbook published by Birkhäuser Verlag as part of the competition.
For more info about ERCO, visit www.erco.com