Design and branding firm Landor makes Central Park litter look good
Landscape Forms announces the introduction of a new litter and recycling system designed by leading design and branding firm Landor for the Central Park Conservancy (CPC), a non-profit that funds maintenance and capital improvements for the New York City landmark and nation’s largest public park. “This is our first product to start as a custom job and then become a standard product – and our first experience working with Landor,” says Landscape Forms president Richard Heriford. “ It was a great collaboration that resulted in a great product.”
Renown for its creative work for major international clients ranging from FedEx, BMW Group DesignworksUSA and Japan Airlines to PepsiCo and the NFL, Landor created the program for a sustainable, custom-designed receptacle to advance the park’s environmental stewardship program. The Landor team, led by Anthony Deen, creative director for Environments and Experiences, designed a three-unit system along with the branding and signage that support it. Landor chose Studio 431, Landscape Forms’ custom-products division, to develop, engineer and manufacture their design. Alcoa provided technical expertise in sustainable materials.
The design, which was inspired by the classic 1939 Corona Park bench (also known as the World’s Fair bench), re-envisions hooped arms and seat slats for a new purpose and creates a visual prompt to encourage parks visitors to appropriately discard their waste. The tilt of the vertical slats, the spiral flow of the lid, and the placement of typography all draw the eye up to the receptacle’s aperture.
“The design is very strong but doesn’t overwhelm,” says Kirt Martin, VP of Design and Marketing at Landscape Forms. “When you walk around the park you see how well the units compliment their setting. They are visually delightful. We are very happy for the opportunity to partner with Landor and the Central Park Conservancy on this important project in one of the world’s great parks.”
Central Park Conservancy receptacles are identical in size and shape, different in colour and in the size of top openings: grey with blue around the aperture for cans and bottles, “conservancy” green for paper, and tan for waste. Made of 30 per cent recycled aluminum and 100 per cent recyclable, the units have a hinged top and hold a polyethylene liner that can be used with or without a plastic bag, making them easy for park workers to empty and transport.
On the job the receptacles are keeping tons of recyclable material out of landfill, helping to streamline the waste management process, and enhancing cleanliness and convenience for 40-million annual Central Park visitors.
On the design front the Central Park Conservancy Recycling System has received multiple accolades, including GOOD DESIGN and SEGD awards, the Spark Design Silver Award and the Cannes Festival of Creativity Award (a prestigious Cannes Gold Lion) in the new “Social Good” product category.
ALL ABOUT LANDOR
As a global leader in brand consulting and design, Landor helps clients create agile brands that thrive in today’s dynamic, disruptive marketplace. Landor’s work enables top brands – from Barclays to BMW and Tide to Taj – to stand for something while never standing still.
Landor’s branding services include strategy and positioning, identity and design, brand architecture, innovation, naming and verbal branding, research and analytics, environments and experience, engagement and activation, and digital and social media.
Founded by Walter Landor in 1941, Landor pioneered many of the research, design, and consulting methods that are now standard in the branding industry. Today, Landor has 27 offices in 21 countries, working with a broad spectrum of world-famous brands. Clients include Barclays, Bayer, BMW, BP, Diageo, FedEx, GE, Intuit, Kraft Foods, MillerCoors, Procter & Gamble, Samsung, and Taj Group.
For more info, visit www.landor.com
ALL ABOUT LANDSCAPE FORMS
Landscape Forms is the industry leader in integrated collections of high-design site furniture and advanced LED lighting. Since its founding in 1969 Landscape Forms has earned a reputation for excellent design, high quality products and exceptional service. The Landscape Forms U.S. headquarters and manufacturing facility is located in Kalamazoo, Michigan with sales representatives throughout North America, the United Kingdom, the United Arab Emirates, South America and Asia. Landscape Forms collaborates with renowned industrial designers and consultancies, landscape architects, and architects to design and develop integrated collections of products that address emerging needs and help create a sense of place. Additionally, the company has formed global marketing partnerships with select companies that share its commitment to design. Landscape Forms has an installed base of products around the world. Clients include municipalities, transit centers, corporate, college and health care campuses; and familiar brand leaders such as Boeing, Cisco Systems, Disney, Sprint, American Airlines, Herman Miller and Nike. The company was recently named by the Wall Street Journal as one of the Top 15 Small Workplaces in the US.
For more info, visit www.landscapeforms.com