Showroom at NeoCon will shine a spotlight on the Brentano story

Brentano will highlight its 25th anniversary and the work of design director Iris Wang, a luminary in her field, at NeoCon. The selection of a subtle, masculine palette for the showroom shifts the spotlight to the textile designer’s story, with subtle nods to vintage and new, and the dramatic new patterns in the contract line.

Says Jeff Frank, Brentano’s national sales manager, “The look is very sophisticated and pared down to our most striking and significant patterns. Many are previews for fall; strong geometric repeats like Equinox, Marquee and Arrow – you haven’t heard of these yet, but you will. In fact, you may find installation examples at the show.”

Brentano’s showroom – 1040A in Chicago’s Merchandise Mart – will be open by invitation and throughout the show from June 15 to 17. The venue may be formal, but Brentano will keep things lighthearted with a celebratory event on Monday evening.


The Brentano Design Studio, led by Iris Wang, celebrates 25 years in 2015. The textile house has grown from a modest eight patterns in 1990 into an international source for polyurethane faux leather, outdoor, Crypton, Nano-Tex and GreenShield-finished, eco-friendly and fire-retardant products. The carefully curated line reflects Wang’s lifelong study of fine art, nature and Asian philosophy in beautiful, high-performing solutions for the contract, hospitality, healthcare and residential markets.

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