A look at the revamped Swarovski Kristallwelten in Austria
Swarovski Kristallwelten (Swarovski Crystal Worlds) opened in 1995. Since then, the tourist destination has become one of Austria’s most popular attractions, with an average of 600,000 visitors annually. On the occasion of the Tyrolean family-owned company’s 120-year anniversary this year, Snøhetta was commissioned to take part in the expansion leading up to the grand re-opening of Swarovski Kristallwelten on Apr. 30.
Swarovski Kristallwelten brought together a team of three architectural firms, including CAO PERROT, s_o_s architekten, and Snøhetta.
Says Carla Rumler, cultural director at Swarovski, “Snøhetta, CAO PERROT and s_o_s architekten have crafted a design and formal language of truly poetic tenor, mesmerized our visitors when it opened on April 30. The forces behind this international network of creative talents have engaged in a dialogue with the uniqueness of this location. The rich abundance of facets that embody the Swarovski brand is reflected by the architecture of the new Swarovski Kristallwelten.”
Snøhetta has contributed with three main elements to the expansion; a play tower and adjacent playground, a shop entrance, and a café and restaurant area.
ALL ABOUT SNØHETTA
Snøhetta is an international architecture, landscape architecture, interior design and brand design office based in Oslo, Norway and New York City and studios in San Francisco, California, Innsbruck, Austria, and Singapore. Craig Dykers and Kjetil Trædal Thorsen are the two founding partners of the company. Snøhetta has approximately 150 designers working on projects around the world.
For more info about Snøhetta, visit http://snohetta.com/