PICTURE THIS The photos are in from the inauguration of Molteni&C Dada’s flagship store in Madrid

The Molteni Group recently refurbished its Molteni&C Dada flagship store in Madrid – and we now have pictures to prove it!  Internationally renowned designer and long-term Molteni&C partner Patricia Urquiola was patroness of honour at the inaugural evening.

The showroom is located in calle Castelló nº 7, the Salamanca quarter, one of Madrid’s most elegant; it was named after José de Salamanca y Mayol, marquis of Salamanca, who promoted and commissioned its construction in the 19th century. The quarter has become one of the Spanish capital’s main shopping districts, as well as one with the highest standards of living in Europe. It is also Madrid’s main luxury triangle, centred around upmarket streets,such as Serrano, Claudio Coello and Ortega y Gasset.

The flagship store is housed inside what was once an old warehouse. It features large spaces and high ceilings. The space is designed as a huge loft, reached through a wide corridor. The design has encompassed both the original flooring and also the exposed ceiling with its zenithal lighting system. The end result is a neutral space that successfully highlights the various Molteni&C and Dada design projects.

For more info, visit www.molteni.it