Coral Kidz Club – designed by Toronto’s Launch by Design Inc. – opens next month in Cancun

Next month, the Grand Fiesta Americana Coral Beach Cancun Resort and Spa opens the doors to its new $2-million, state-of-the-art Coral Kidz Club. Designed by the award-winning team at Launch by Design Inc. of Toronto, the Coral Kidz Club is like no other children’s program in Latin America with more than 40 activities.

“We wanted to create the best possible kids’ club, one that would break the mold in terms of innovation and technology,” says Alberto Gurrola, managing director of Grand Fiesta Americana Coral Beach Cancun Resort and Spa.”That’s why we wanted to work with Launch by Design Inc. as they have created some of the world’s most impressive children’s programs,”

The new Coral Kidz Club is designed for children ages 3 to 15, or Generation Z. It turns up the dial on make believe. taking the playground concept to another level, incorporating cutting-edge technology while also encouraging children to interact with one another as well as with their parents.

“Even though Gen Zs are the most technologically proficient generation ever, it has been found that they still desire and prefer personal interaction,” says Ann Bada-Crema, founder and president of Launch by Design Inc. “As a result, we designed the new Coral Kidz Club to cater to Gen Zs thirst for innovative, state-of-the-art play and their want for social collaboration and conversation as well.”

Since Gen Zs only know a world with instant internet access, unique technology was integrated into the club’s physical structure to encourage “edutainment” play. Everything about the club was strategically planned to provide infinite opportunities to explore. It’s a 360-degree experience created to satisfy the active nature of Gen Zs and reward their curiosity with a new environment around every corner. The Coral Kidz Club offers individually-designed zones for various age groups and features customized technology and bespoke, hand-painted artwork and graphic wallcovering.

“We made sure to incorporate Mexican culture with custom artwork and games throughout,” says Bada-Crema. “This is another way the environment feeds the Generation Z desire for nearly constant engagement and stimulation from their surroundings.”

The youngest guests, ages 3 to 5, will find an area devoted to imagination and learning. Here toddlers can choose from three pathways: city, park or jungle. The cityscape is especially exciting as it includes Mexican-style homes and a fire station with a firehose that can be used to put out a virtual fire. Next door is the Jungle room, a quiet zone deep in the forest where kids can curl up in a nook with a book. The custom kid Mercado features a fully custom play kitchen and market to shop for toy food for.

As for tweens and teens, they can enjoy the latest interactive video games in a futuristic setting. The area includes a 30-square-foot wall of LED touch screens. This Living Wall emits “edutainment” (i.e., fun facts and interesting information on the Mayan culture and Mexico location) in the form of three unique, engaging games; Mayan Glyph Match-up, Mayan Calendar Wheel and Mayan Numeral Guessing Game. Every time guests play these games, they can earn reward points that can be redeemed for cool prizes.


Launch by Design Inc. is an internationally acclaimed design firm located in Toronto, Led by award-winning designer Ann Bada-Crema, Launch by Design Inc. specializes in creating one-of-a-kind, branded environments for the retail, kids and teens, hospitality and healthcare categories.


Located on Cancun’s most secluded stretch of white sand beach, Grand Fiesta Americana Coral Beach Cancun Resort and Spa offers 602 all-suite ocean front accommodations, each with a private terrace facing the turquoise waters of the Caribbean and lagoon-like pool. A perfect blend of serenity and activity, the resort is steps away from Cancun’s vibrant nightlife, entertainment and luxury shopping as well as the high speed ferry to colorful and picturesque Isla Mujeres. This award-winning resort is a member of Preferred Hotels & Resorts. 

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