Cardin Ramirez Julien energizes a financial service centre for Caisse Desjardins in Montreal.
Located in the heart of the Mile-End neighbourhood, the project consisted in renovating a finance service center in order to make it more welcoming and orienting it towards a better customer experience.
The main feature of the project is a “ribbon” intended to embody the charm and qualities of the neighbourhood, and acts as both symbol and content.
The ribbon creates a strong link between the institution and its surroundings by projecting itself outside the curtain wall façade, highlighting the main entrance and inviting passers-by to enter.
Adjacent to the main entrance, a light wall showcases neighborhood’s scenes thus strengthening its presence and directing the eye towards the front desk.
In addition, the asymmetrical and angular geometry of the ribbon generates an open and dynamic space.
The unfolding ribbon organizes office space and informal meeting areas. Its darker color contrasts with the overall whiteness of the service center highlighting its formal qualities.
It also creates a wide variety of areas similar to those found in the surrounding urban environment.
Simple yet elegant furniture are fully integrated and echo the formal qualities of the ribbon.
