Inform Launches Emeco’s Alfi Collection by Jasper Morrison in Western Canada

1 Jasper Morrison for Emeco with Alfi - low resIn collaboration with Evoke Intern ational Design, Inform Contract will officially launch Emeco’s Alfi Collection by Jasper Morrison in Western Canada alongside Evoke’s featured bar entitled Park Life during IDSwest, which runs Sept. 24-27 in Vancouver. The Park Life bar and Alfi Collection will take centre stage next to the feature installation during the show.

2 Emeco Alfi Chairs colors - low res

Designers Robert Edmonds and David Nicolay used Jasper Morrison’s palette of earth tone colours from the Alfi Collection to convey nature and the environment of urban parks, juxtaposing them with the manmade streetscape material of the concrete Park Life bar.

Emeco and Morrison together designed and engineered their new seating family, the Alfi Collection, with the conviction that what you don’t see is as important as what you do see. Alfi reflects Emeco and Morrison’s common appreciation for the invisible qualities behind simplicity.

Made of reclaimed and responsibly selected materials, engineered for comfort and strength, and designed to be humble and timeless, Alfi embodies these hidden values.

The Alfi Collection features simple inviting seats as chair, counter and bar stools, in two different heights, and a 3-seat bench, all with either low or high backrests, and a distinctive elliptical opening in the seat back to make carrying easy. For the seat colours, Jasper Morrison chose a subtle palette of earth tones – brown, green, sand, red and dark grey. Combined with bases in ash wood, the Alfi collection offers a wide visual array of choices.

With Alfi, Emeco continues its exploration of using reclaimed and recycled waste to make longlasting products. Alfi seats are made of 100-per-cent reclaimed post-industrial waste – 92.5 per cent polypropylene combined with 7.5 per cent wood fibre. Bases are made of responsibly harvested, locally sourced wood and crafted by Amish craftsmen. On the Alfi bench, cast iron integrates the seat and frame, thus adding stability and strength to the finished bench.

Says Jasper Morrison, “Alfi is a highly comfortable, well made chair for cafés, bistros, restaurants, kitchens, schools. libraries, waiting rooms and wherever else an impression of relaxed uniformity combined with visual and physical comfort is needed. It was inspired by the woven cane brasserie chairs you see out everywhere on Parisian sidewalks that have rounded backs and flat seats. The Emeco wood filled reclaimed polypropylene seat combines beautifully with the ash wooden leg structures, providing a rich play of materials and finishes. It’s one of the most comfortable chairs I have designed.”

Says Gregg Buchbinder, CEO and president of Emeco, “Jasper’s rigorous attention to every detail including materials, engineering, strength, comfort finish, and colour was astounding. The result is a simple, honest, purpose-built chair, which is right for use.”

Inform and Emeco will be having a special promotion where the Alfi stools from Evoke Design’s Bar will be for sale at 50 per cent off after the IDSWest show.

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Inform Contract, the trade division of Inform Interiors, is a commercial furniture and lighting agency that provides products to architects and designers for corporate, hospitality, institution, transportation, and lighting commercial projects. From small- to large-scale commercial-based projects, Inform Contract director Paul Sjaarda and certified lighting specialist Robyn York provide expert experience in sourcing sophisticated products for clients and provide new solutions for the ever changing corporate, hospitality, and institution environments. Operating for over 10 years, Inform Contract has provided lighting and furniture for some of the West Coast’s most prestigious and award-winning spaces in Canada.

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Formed in 2001 by Robert Edmonds and David Nicolay, Evoke International Design incorporates conceptual thinking, spatial and interior design and graphic design to ensure consistent and coherent branded environments for its clients. These multi-disciplines manifest themselves through their work for restaurant and entertainment design; retail and corporate office design; and single and multi-family residential projects.

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The American furniture company Emeco was founded in 1944 to make lightweight, non-corrosive, fire resistant and torpedo proof chairs for the U.S. Navy. The classic 1006 Navy Chair was born. Made to last at least 150 years, it was light, smart, functional and strong – because “that was the best we could do.” Today its craftsmen in Hanover, Pennsylvania, continue to handcraft chairs that are so strong they are passed down through generations – that’s how Emeco defines “sustainability.” Emeco is leading the industry, exploring and innovating ways to use consumer and industrial waste, and environmentally responsible resources to create and build simple, timeless furniture.

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Jasper Morrison was born in London in 1959. He graduated in Design from Kingston Polytechnic in 1982. Then he attended the Royal College of Art, which included a year at Berlin’s HdK art school. In 1986 he set up his Office for Design in London. He established himself with two installations: Reuters News Centre at Documenta 8 in Kassel in 1987, and Some New Items for the Home, Part I, at the DAAD Gallery in Berlin in 1988. Jasper’s earliest designs were produced by Aram and SCP in London, Neotu in Paris, FSB in Germany and Cappellini in Italy. In 1989, he began collaboration with Vitra with the exhibition Some New Items for the Home, Part II, at Milan’s Furniture Fair. In 1994 Jasper began a consultancy with Üstra, the Hanover transport authority, designing a bus shelter and a new tram for the city.

Further collaborations began in this period with the Italian companies Alessi, Flos, and Magis, and the German porcelain manufacturer Rosenthal. In the 2000s Jasper began consultancies with Muji, Samsung, Ideal Standard and Established & Sons. In 2006 he collaborated with Japanese designer Naoto Fukasawa on the exhibition Super Normal at Axis Gallery in Tokyo. It was followed by a book and toured to London, Milan and New York. This exhibition inspired the opening of the Jasper Morrison Shop beside his London studio in 2009.

Since 2010 Jasper ha collaborated with Spanish companies Camper, Kettal and Andreu World, and U.S. companies Maharam and Emeco. He is art director of Swiss electronics company Punkt.

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