Made in Ratio, the critically acclaimed furniture and lighting brand by designer Brodie Neill will return to designjunction – in London, England – for the third consecutive year this September.
It runs Sept. 24–27.
Founder and creative director Brodie Neill has designed a conceptual room installation, recreating the flexible living-dining-working space of the modern home in the former Central St Martins building.
The key focus for the installation will be the highly anticipated international launch of the production-ready Alpha Chair that was presented as a prototype to great critical acclaim at FuoriSalone earlier this year. Made in Ratio will also unveil the hugely successful Tetra modular trapezoid shelving unit in solid walnut, which can be used as a single unit or built up to create endless configurations to suit any space.
The installation will present celebrated designs from the company’s collection designed over the last three years, including the Cowrie Chairs, the Supernova Table and the Pleat Bench. Presented as theatrical vignettes, the exhibition concept will showcase the versatility of the Made in Ratio furniture; for example, the Supernova table can be used as a high dining table or work desk or a low coffee table. Equally, the new Alpha Chair is a solid-wood all-purpose chair suitable for dining, living and work environments.
The name Alpha is derived from the strong architectural gesture that gives the chair its inherent strength: the A-shaped structure of the back legs and backrest. Created using the latest production technologies of shaped wooden furniture, through the Alpha Chair, Made in Ratio has explored the use of CNC-routering technique as a high-production tool rather than a prototyping technology. Additionally, the design utilizes digital sculpting, taking away the reliance on molds. By adopting contemporary digital processes of design and manufacture, the Alpha Chair takes on an almost seamless appearance in contrast to the more traditional joinery of chair design where each element is exposed. The chair organically and sensually moulds all the components into one.
Over the three years since its inception, Made in Ratio has established an international reputation for its unique collaborative and explorative approach to design. The exhibition at designjunction will demonstrate creative director Brodie Neill’s continued fascination with achieving a precise balance between boundary-pushing design and traditional craftsmanship, natural and manmade material, artisan processes and cutting-edge technologies.
Says Neill, “We are very excited to be teaming up with designjunction once again this year as part of the new era at the old Central St Martins building. Our intimate installation will be set within the studio spaces of the former art & design school from where so many great creative have emerged.”
For more info, visit www.brodieneill.com