Ora ïto will be giving a Trade Talk, presented by Scavolini, on Friday, January 22 at IDS16. Scavolini returns to IDS16 as the sponsor of the Opening Night Party, as well.
Ora ïto became globally famous at the end of the 1990s by hijacking in 3D the products of emblematic and international brands such as Vuitton, Apple, Nike and Bic. Due to numerous publications in the press, the fiction turned into reality when customers tried to purchase these imaginary products. These became the second digital work ever acquired by the National Funds of Contemporary Art (FNAC). Since then, he has developed collections with international brands like Adidas, Citroën, Thierry Mugler, Toyota, Biotherm, Levi’s, Davidoff, Nike, Danone, Kenzo, LG electronics, Guerlain, Ballantine’s, L’Oréal Professional, Sagem, and Habitat.
In 2013 he launched his own eponymous brand, a collection of headphones, speakers and folio cases for smartphones and tablets. The same year, he created the MAMO “Marseille Modulor” by renovating the rooftop gym of Le Corbusier’s Cité Radieuse in Marseille into a contemporary art space for artists in association with Audi talents awards, and has created exhibitions with renowned French artists Xavier Veilhan (2013) and Daniel Buren (2014).
He was presented with six Red Dot Design awards and three IF Design awards in 2014: six for his own brand of connected objects, a “best of the best” award for the Roche Bobois table, as well as awards for the Aubecq kitchen collection and the entrance hall design of emblematic building Le Madeleine in Paris.
