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Ceragres expanding retail footprint and strategy

The Quebec-based ceramic tile manufacturer has reached the 25 year milestone, and with age comes growth, and the inevitable change. This has included a widening of the product offering as well as a shift in their retail strategy. Ceragres has announced that the Saint-Laurent Boulevard showroom will be expanding, and their Boutique Workspaces and Ceragres Tile Shops will be reconfigured to create a coherent whole, partly due to the arrival of the Montréal-Les-Bains products. The actual space of 4,400 square feet will double with the addition of the building next door that was purchased a few years back but stayed vacant.

With this new space on Saint-Laurent, Ceragres will announce the official opening of a Design Centre. Customers will benefit from a turnkey service for their renovation project under one roof, where the whole product range will be offered: wall and floor ceramic tiles, made to measure stone countertops, sinks, vanities, faucets, showers, fixtures and varied accessories. Stone slabs, uniquely offered at the Surfaces by Ceragres gallery-warehouse in Dorval, will also be displayed at the Montréal Design Centre. Beyond the products, Ceragres wished to focus on an improved purchasing experience with the help of expert advisors in interior design to help the customers in their renovation projects.

Ceragres will soon announce the opening of an all new liquidation centre. End of line or discontinued products, sale or liquidation items will have a dedicated space in Saint-Jérôme. To further enhance its brand image and to cater to the widening product offering, the Ceragres Boutique Workspaces will showcase higher quantity of product with a faster turnover rate to meet the actual trends.

Guy Gervais, Ceragres founding president, outside Boutique Workspace in Montreal Photo credit: Loïc Romer
Guy Gervais, Ceragres founding president, outside Boutique Workspace in Montreal
Photo credit: Loïc Romer
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