W Studio opens new trade showroom

W Studio, designer of luxurious bespoke carpets, opens its new trade showroom. Positioned in the heart of the Caledonia Design and Décor District, the new location is designed for the trade, featuring floor to ceiling windows and a spacious showroom highlighting selections from the W Dream and W Artisan collections.

“We designed the showroom with the trade in mind,” says owner Alan Pourvakil. “The carpets are designed and hand-picked with an understanding of what our clients are looking for. We want designers to feel like we are here to assist them in their projects – whether it is helping with clients, selecting a group of carpets to showcase, or taking care of delivery. We want to make the process easier.”

Personally designed by Pourkavil, the 6,000-sq.-ft. venue’s contemporary design features exposed industrial ceilings with accents of white modern décor, and of course the most striking element: carpets displayed along the walls like art in a gallery.