Sherwin-Williams announces “Poised Taupe” as 2017 Colour of the Year
Sherwin-Williams has announced Poised Taupe as the 2017 Colour of the Year.
“Poised Taupe celebrates everything people love about cool grey as a neutral, and also brings in the warmth of brown, taking a colour to an entirely new level. Not cool or warm, nor grey or brown, Poised Taupe is a weathered, woodsy neutral bringing a sense of coziness and harmony that people are seeking,” says Sue Wadden, director of colour marketing for Sherwin-Williams.
As the Sherwin-Williams team attempted to make this year’s selection, it became clear that neutrals are beginning a transition from the monochrome grey of the past five years to a more complex taupe and brown. In a recent homeowner survey conducted by Sherwin-Williams, nearly 40 per cent of the respondents agree that they would like to incorporate warmer neutrals, such as warm greys, taupes or beiges, into their home décor. Additionally, more than two in five people identified taupe as a timeless neutral they would choose.
“Consumers yearn for spaces that feel welcoming and hug them as they enter. Earthen brown combined with conservative grey, creating Poised Taupe, embodies all of these emotions,” says Wadden.
In 2017, the subtle shift to warmer colours reaches commercial spaces too, which tend to move in more conservative colour cycles than residential or designer directions. Influences such as natural or organic materials, weathered and worn finishes and global cultural preferences have suggested alternatives to the primarily grey existence that has been the star of commercial colour direction over the past five years.
“Since commercial colour direction tends to enjoy longer life cycles, Poised Taupe is on the forefront of this trend, offering the ability to endure over time, yet complement a wide range of designs,” says Wadden.
Aligned with this burgeoning trend of moving away from the stark, cold and barren commercial environments, Poised Taupe gives developers, builders and interior designers a warm colour that offers dimension and complexity, but is neutral and subtle to work with for nearly all aesthetics.
For more information visit SWcoty.com.