The brick and mortar retail environment has evolved. While online sales seemingly have a monopoly on ease and convenience, physical locations have adapted. Experiential retail – a philosophy that, as the name implies, focuses on the customer experience – is one way in which retailers are pushing back.
Enter Quadrangle Architects’ latest Lululemon project. Embodying the spirit of experiential retail, this stylish Lululemon contains four distinct functions. While primarily a retail outlet, the location also houses a yoga studio, meeting space for clientele and a juice/coffee bar. Responding to consumer demands for stores that cater to individual experience, this unique location provides more than just a place to shop, encompassing a multi-faceted brand experience.
