Céragrès and Montreal-Les-Bains launch new bathware boutique in Quartier Dix30
Importer and distributor of wall and floor coverings, as well as specialized products, Céragrès recently acquired Montreal-Les-Bains, bathware and bathroom accessories specialist. During the last year, the complicity between the two well-known brands brought them to the creation of Céragrès-Les-Bains, a brand new boutique concept.
With more than 15 years of experience as a high-end bathware specialist, Montreal-Les-Bains is known for its aesthetic appeal and large selection of quality products. Céragrès-Les-Bains benefits from the experience of two established brands in two distinct fields.
The brand new boutique concept takes root right next to the Céragrès Tile boutique already established in Quartier Dix30 for more than two years. Céragrès-Les-Bains offers ceramic, mosaic, countertops, faucets, toilets, sinks and baths displayed in two shared spaces. Inside the boutique, customers travel through a space where products are showcased to inspire projects.
“We want customers to think of us when they decide to redo or update their bathroom or kitchen. We have floor tiles, backsplashes, countertops, sinks, faucets, showers, baths, etc. It is very important for us to offer a complete selection of products to our clients so that they can find whatever they are looking for under one roof. We know that remodels represent a lot of time and energy and we make it our mission to simplify things” states Martin Trudel, vice-president of sales and marketing.
“The buying experience is our priority. We want to offer a product, a service and a unique experience, all of that displayed in an inspiring environment” says Trudel.
Montreal-Les-Bains keeps its name, its showroom and brand identity at its current location. Pierre Carrière, as Sales and Development Manager for the high-end bathware division will manage both boutiques. Céragrès plans to open Céragrès-Les-Bains boutiques in other locations in the next five years.
Today, there are six Céragrès Boutique Workspaces, one Céragrès Outlet, one Céragrès-Les-Bains boutique and one Montreal-Les-Bains boutique as well as more than 60 Tile shop partners in Quebec, Ontario and the Maritimes.