The multidisciplinary and creative firm Hatem+D has designed a new boutique in Quebec City. The firm designed the boutique as well as its branding and web content in an attempt to create a holistic customer experience.
“Zazz Boutique was a project in which we could dare to have fun, both in the concept and its substance,” said architect Chloé Barabé. “All designs and architectural decisions yield to an inspiring and feminine environment. For Zazz, we wanted an euphoric, girly and sparkling atmosphere”
The general concept for the boutique’s design is built around the linearity of hair. Custom-made chain curtains divide different sections of products, and are also used on the mezzanine to give privacy in an area reserved for hair and wig stylists. Every element is custom built, from the boutique’s furniture to its lighting and signage. Shapes, colours and textures are used to put emphasis on products and focal design points like the front desk and the stairwell.
The ceiling height was used to purify the space. Suspended and backlighted furnitures, displays that reach the ceiling, a creative ceiling finish, and many mirrors have been used in order to establish volume in the space.