March 1 registration deadline for DesignEx Victoria

On March 8, the IDIBC’s Vancouver Island chapter hosts a number of professional development offerings and a table top show in Victoria. This event will help connect industry professionals with manufacturers, suppliers, fellow interior designers, architects and others from the building industry, all in one place. The registration deadline for this year’s event is March 1.

DesignEx Victoria
Victoria will host DesignEx on March 8. Photo by Brandon Godfrey via Wikimedia Commons.


8:45 – 10:15 a.m.| 1 IDCEC hour

This workshop is for interior designers and architects who want to enhance their and their staff’s business development skills and marketing prowess. The program will discuss the importance of ongoing and consistent business development to the firm’s financial health, growth and reputation. Some of the detailed topics for exploration include:

• The skills, competencies and attitudes needed to be a “rainmaker” in a firm.
• How to focus the firm’s resources and energies through a targeted marketing strategy.
• How to distinguish viable opportunities from worthless pursuits.
• Why network marketing is preferable to process marketing.
• How to differentiate your firm and activate specific strategies to dramatically improve opportunities


DesignEx VictoriaCarol Jones is a Senior Principal in an international firm, Kasian Architecture Interior Design and Planning Ltd . Areas of practice include hospitals, universities, airports, palaces, public buildings, mixed use retail developments and corporate facilities. Carol’s professional experience has included practice in several Canadian cities and her interest in design education has been reflected in teaching appointments at two universities. Carol has over 40 years of experience in planning and design, with a focus on design for the high performance workplace. She has significant experience in designing for the both the private and public sector. Considered an expert on workplace programming and planning, Carol speaks and writes on this topic both nationally and internationally, and projects under her leadership have been widely published and have received numerous awards.


DesignEx VictoriaRichard began his second career as Pollack Consulting in 2011 after transitioning Pollack Architecture (now Rapt Studio) to its next generation of leadership, he was also elected by his peers to both the College of Fellows of the American Institute of Architects (AIA) and the International Interior Design Association (IIDA), Richard is an experienced statesman of commercial interior architectural design as well as one of its most enlightened futurists. A sought-after speaker, he has made addresses to groups including: IIDA (he is a past international president); AIA (he is a past National Chair of the Interiors Committee); International Facility Management Association (IFMA); NeoCon; Design Futures Council; lecturer at California College of the Arts (CCA); and CoreNet Global. He studied engineering at Rensselaer Polytechnic Institute and earned a Bachelor of Architecture degree from Pratt Institute after which he escaped from Brooklyn and headed west. He also co-founded PdK Consulting, whose proprietary research and metrics gauge the impact of design on workplace performance optimization.

10:30 – 11:30 a.m.| 1 IDCEC hour
Jake will be discussing how the relationship between client, designer, and himself has evolved to bring projects into being. He will touch on the importance of communication, the benefits of reaching out to a designer/maker, the differences between fabrication and forging, the applicability and benefits of each,

and also veer off a little into the metaphysical to discuss ideas that pertain to iron in our society, not to mention its permanence and the environmental positives.


DesignEx VictoriaJake James is a British born and educated Blacksmith, with over a decade of success creating functional and sculptural works in forged metal. Jake operates his forge from Vancouver Island’s inspirational west coast. From large architectural commissions to small and personal sculptural works, Jake James designs from the leading edge of an art that traces its lineage through most of human history.

2 – 3:30 p.m.| 1.5 IDCEC hour (HSW)
The WELL Building Standard® (WELL) is a performance-based green building rating system that focuses on the health and wellness of building occupants. With increased awareness of how the built environment can protect and enhance human health, it is more important than ever that interior designers understand our role in the process. Designed to work in conjunction with other rating systems, including LEED, WELL delves further into the occupant experience. To obtain WELL Building Standard certification, a project must meet requirements within seven concepts: air, water, nourishment, light, fitness, comfort and mind.

This session offers an overview of how WELL works and covers select features in more detail to provide further insight into the system. A holistic, wellness-centred approach to interior design will be shared to enable design practitioners to apply principles inherent to WELL into their daily work.


DesignEx VictoriaWith 20 years as a health care professional and a decade with architectural firms, Sharon brings depth and well-rounded experience to green building. Sharon became a LEED Accredited Professional in 2004, obtained the WELL Accredited Professional credential in July 2016 and is a faculty member of the interior design programs at KPU and BCIT. With insight gained from her own practice, Husk Interior Design, Sharon is motivated to share her passion for green, healthy and socially responsible design.

4 – 5:30 p.m. | 1 non-IDCEC hour

More information is available via the IDC website, linked here.