Montreal style icon Azamit has launched “In Toto x Montréal a Milano,” a new design experience at this week’s Archiproducts Milano, which is taking place during the Milan Design Week 2018. Curated by visual storyteller Azamit, the showroom is an ode to the Canadian city’s contemporary design essence: beautifully tormented and tinged with post-industrial melancholia.
A selection of seven designers whose objects resonate the soul of the city.
- Atelier Zébulon Perron
- Claste
- D’Armes
- Foraine by Atelier Barda
- Lambert et fils
- Maison Milan
- Pascale Girardin
Special guest of Archiproducts Milano, the “In Toto x Montreal a Milano” showroom is comprised of two distinct installations that highlight the city’s extreme weather patterns. Carefully curated, the exclusively Montreal-designed objects are assembled to propose a journey through the lusciousness of long summer evenings, and the starkness of long winter days.
From the colder, angular lights of Lambert & Fils to the vibrant monochrome tints of Foraine by Atelier Barda and the unexpected plays on softness and rigidity by Claste and D’Armes… transcending notions of culture and place (Maison Milan, Pascale Girardin), and function and form (Atelier Zébulon Perron) – the collection suggests harmony in contradictions, and manages to bring warmth to undying winter days, and a fresh breeze to the relentless summer heat.
Archiproducts, founded in 2009 in Italy, is the largest worldwide source for architecture and design. For over 15 years it has brought brands and professionals together, creating an online virtual fair for over 1,7 million registered users and 46 million visitors a year.
The Archiproducts show keeps visitors updated with all the latest trends and events in the world of architecture and design whilst offering the most immersive online shopping experience available today. With over 200,000 design pieces and 3,500 brands available online, Archiproducts strives to offer products fit for every project, every home, every moment, and every place.