Pantone Reveals its First Multi-sensory Colour of the Year
Pantone has crowned a reflective blue tone that brings a sense of peace and tranquility as the 2020 colour of the year.
Classic Blue (PANTONE 19-4052) is the hue that the company describes as a timeless and enduring colour that calls attention to our desire for a dependable and stable foundation as we cross the threshold into a new era.
“We are living in a time that requires trust and faith. It is this kind of constancy and confidence that is expressed by PANTONE 19-4052 Classic Blue, a solid and dependable blue hue we can always rely on,” said Leatrice Eiseman, Executive Director of the Pantone Colour Institute. “Imbued with a deep resonance, PANTONE 19-4052 Classic Blue provides an anchoring foundation. A boundless blue evocative of the vast and infinite evening sky, PANTONE 19-4052 Classic Blue encourages us to look beyond the obvious to expand our thinking; challenging us to think more deeply, increase our perspective and open the flow of communication.”
To fully bring to life the true meaning of PANTONE 19-4052 Classic Blue, Pantone has translated its colour of the year into a multi-sensory experience to provide everyone with an opportunity to engage with the shade.
Aiding concentration and bringing laser-like clarity, PANTONE 19-4052, Classic Blue re-centers our thoughts and fosters resilience.
Laurie Pressman, Vice President of the Pantone Colour Institute, states that the Pantone Colour of the Year highlights the relationship between trends in colour and what is taking place in our global culture at the moment.
“As society continues to recognize colour as a critical form of communication, and a way to express and affect ideas and emotions, designers and brands should feel inspired to use colour to engage and connect. The Pantone Colour of the Year selection provides strategic direction for the world of trend and design, reflecting the Pantone Colour Institute’s year-round work doing the same for designers and brands,” said Pressman.