GE Appliances Canada supports professional soccer in Canada

GE Appliances Canada has partnered with Vancouver Whitecaps FC as the club’s official home appliance partner and Toronto FC, the club’s first and exclusive major appliance partner.

Photo courtesy of Whitecaps FC

“As a supporter of the beautiful game in Canada, we’re excited to continue the momentum in Western Canada – officially joining the Vancouver Whitecaps’ family,” said Mike McCrea, President of GE Appliances Canada.

“We are thrilled to welcome a preeminent brand such as GE Appliances Canada to the Whitecaps family,” said Mark Pannes, Whitecaps FC chief executive officer. “GE Appliances is a company that believes in teamwork, innovation and commitment to the community, values we share as an organization. We couldn’t be more excited to have their support for Whitecaps FC.”

Photo courtesy of Toronto FC

As part of the multi-year partnership, all Toronto FC home and away jerseys until the 2023 season will include a GE Appliances patch on the right sleeve. The jersey is the club’s first shirt sleeve partner and will see the return to light grey for the first time since 2009.

“We’re very proud to be the inaugural sleeve patch partner, alongside the Reds at every important moment when the team hits the pitch,” said Bob Park, Chief Brand Officer, GE Appliances Canada. “No sport has showcased more heart and passion than the TFC community- from the fans, to the coaches, to the players to supporters like us. What better place to show our commitment than on the sleeve?”