Pantone Introduces New Colour Palette and New Digital Solutions

Pantone has introduced 315 new colours and new supporting digital solutions to the Pantone Fashion, Home + Interiors Colour System.

Photo courtesy of Pantone

“Expanding and enhancing our colour palette and introducing new digital solutions ensures our design clients that they can continue to count on Pantone today and into the future, helping them to transform their creation vision into reality,” said Laurie Pressman, Vice President, Pantone Colour Institute.

The palette is newly arranged by colour family for an easier and more intuitive way to find the perfect shade, and includes 70 new hues of blue and 50 new shades of pink.

Photo courtesy of Pantone

The new colours were strategically selected to reflect current and future colour influences across fashion, home furnishings, and product design, along with the Pantone Colour Institute’s trend forecasting, colour intelligence, and consumer and client colour research.

Additional updates to the system include a redesigned format with a palette of 2,625 colours to meet the needs of designers while streamlining digital and physical colour workflow.

“The colours that are influencing design today have evolved to reflect shifting societal views, new technological innovations, and a truly global outlook,” said Leatrice Eiseman, executive director of the Pantone Colour Institute®. “With the ability to interpret the influence of colour on overall consumer psychology, we have enhanced the utility of our Pantone Fashion, Home + Interiors Colour System with this new collection of engaging hues, enabling the design community to stay on the cutting edge of colour selection.”

Photo courtesy of Pantone

When paired with the new physical colour offering, software and mobile apps from Pantone enable seamless integration between digital and physical workflows, increasing efficiency (or saving time and money) by streamlining the colour development process and ensuring colour accuracy through quality control and on-schedule production.

Pantone Connect, a colour library and palette management ecosystem, can be integrated directly within design tools like Adobe Photoshop, Illustrator, and InDesign to provide final delivery of colour into design files.

Each of the colours in the Pantone Fashion, Home + Interiors Library is supported by spectral data in both QTX and CXF format, further accelerating product speed to market and providing quick access to other colour values including RGB and L*a*b*.

“As a global colour authority for almost 60 years, designers look to Pantone to meet their colour needs; from having the exact right colour palette that will engage and entice their audience to providing efficient solutions that will help them reliably reproduce these colours in their designs,” said Pressman.