Mark Wolinsky and Mario Muto introduce a new vanity and accessory company
Mark Wolinsky, owner and president of WETSTYLE, and Mario Muto, designer for Crate&Barrel and Pottery Barn, have created a new company that focuses on designer vanities and accessories called BEMMA.
With the launch of eight inaugural collections at the Kitchen & Bath Industry Show (KBIS) 2020 in Las Vegas, BEMMA’s use of solid woods, inlaid satin brass metal trim, and Sherwin Williams Level-5 finishes, BEMMA is focused on delivering high-end, design-driven vanities
“The BEMMA line was created to differentiate itself from the sea of grey vanities that are out there,” says Muto. “We are developing bolder designs from a modernist viewpoint, yet which are equally suited to traditional or classic homes.”
BEMMA’s eight contemporary, traditional, and transitional collections, including Gracie, Montauk, Lucio, Terra, Canyon, Hudson, Zanzi, and Clara.
The collection incorporates solid materials such as kiln-dried oak, walnut, and birch wood, European soft-closing drawer glides, Italian Carrara marble, brass handles, and ceramic glazes.
“With some of the dynamics unfolding in the industry, we saw an opening for a reasonably priced, mid to lower high-end product,” says Wolinsky. “We created this company to focus on vanities ranging from $1,200-$3,000, including countertop, sink, vanity, and backsplash, and we believe that many independent distributors will be interested in selling some nice new designs.”
In addition to distinguishing itself with fresh designs, BEMMA is offering a go-to-market approach to potential distributors. Beginning in June 2020, BEMMA products will be stocked on both the East and West coasts, available for shipments from Atlanta or Los Angeles.