Cersaie skips the 2020 show and prepares for 2021
The organizers of Cersaie have announced the cancelation of the 2020 international exhibition – which previously had been postponed until November.
Although business activities have gradually been reopening in many countries during the two months since the original deadline for participation established in the programme for 2020, Cersaie organizers say that many exhibitors and professional visitors have indicated that the global situation does not yet allow them to commit to the levels of investment and planning required to take part in Cersaie.
“One of the key strengths of Cersaie is its international profile. One third of exhibitors are non-Italian companies from 40 different countries; more than 47 per cent of attendees in 2019 (around 50,000) were international visitors,” said the Cersaie team in a recent press release.
The next edition of Cersaie will be held in Bologna, Italy from September 27 to October 1, 2021, accompanied by an immersive digital experience aimed at increasing attendee and exhibitor participation.
A packed programme of events will be held during the fifteen months between now and the next edition of the show. Among the various physical initiatives, the Press Cafés will be presented on September 28 in Sassuolo, then on November 9 the Palazzo dei Congressi in Bologna will host a conference dedicated to the healthiness of ceramics in the design of residential and architectural spaces. These events will be accompanied by online activities focusing on topical issues for the world of ceramics and bathroom furnishings.
Ahead of the 2021 edition of the show, construction work is continuing on the Contract Hall, the space in Hall 18 dedicated to creating links between the world of ceramics and new product areas such as kitchens, outdoor design, indoor and outdoor finishes, lighting technology and home automation. It will also be the setting for Archincont(r)act, the area dedicated to high-quality world-class architectural firms.