Konstantin Grcic and Magis have developed an affordable, versatile and responsible contemporary monobloc chair made entirely from recycled polypropylene.
“Our aim was to develop a high-quality chair with the bare minimum of material. This target was important to us for ecological reasons, but also from a commercial point of view,” said Grcic.
The Bell Chair weighs 2.7 kilograms, making it at least one and a half kilos lighter than average plastic chairs. This fact, stated by Magis, is testament to the use of less material and causes less energy consumption during production.
According to Magis, the key to this saving lies in the ingenious shell shape of the chair. Its bulbous geometry is not only structurally strong, it also makes the chair extraordinarily comfortable and visually appealing.
The recycled polypropylene is obtained from the waste generated by Magis’ own furniture production and from that of the local car industry. The patented material excludes almost all “virgin or new” materials and can be recycled again after use. This way, Bell Chair forms an almost closed material cycle.
Magis developed a logistics concept for Bell Chair to save additional resources. This entails a specially-designed reusable delivery pallet, which can stack up to 24 chairs. As a result, less packaging material is used, and the vertical stack reduces the footprint during transportation.
At the same time the pallet doubles up as store display for retail partners and is made from the same recycled plastic as the chair.