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Red Dot Award: Product Design 2021 call for submissions now open

From October 12, 2020 to February 19, 2021, designers and companies from all over the world are invited to register their best products for the Red Dot Award: Product Design 2021.

The competition will focus on smart and innovative products. Entrants have the option to choose from roughly 50 categories as diverse as medical technology, watches or packaging.

This year, packaging as well as suitable materials and machines will be admitted to the competition for the first time. Designers and companies can enter products ranging from robot technology to vehicles or even household appliances. The jurors will place special emphasis on the functionality of the solutions when assessing entries in this product group.

Participants can additionally register their product in the metacategories “Smart Products” or “Innovative Products” after registering it in one of the traditional categories. During the assessment process, the jurors will initially take a holistic view of the entries and in a second walkthrough, they will re-evaluate the products with specific criteria.

For smart products, the emphasis will be on interaction design, connectivity and the system as a whole. For innovative designs, the experts will concentrate on the degree of innovation. This may be reflected in the product as a whole or in a detail of the execution.

Winning a Red Dot allows for a range of measures to be initiated that place a spotlight on the laureates’ design leadership. The package centres on the Red Dot winner label gives guidance to consumers and is synonymous with good design quality on the international market.

Products that are successful in the “Smart Products” or “Innovative Products” metacategories can use an individualised mark of quality to draw attention to the object’s smart or innovative features.

Furthermore, the award-winning products will be presented to a wide audience in exhibitions around the globe, online and in the Red Dot Design Yearbook 2021/2022.

Save the date, registration phases for the Red Dot Award:
Product Design 2021
 Early Bird: October 12 – November 13 , 2020
Regular: November 14, 2020 – January 22, 2021
Latecomer: January 23 – February, 19 2021
Young Professionals Application Day: December 2, 2020

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